Online sales of alcoholic beverages in 16 key global markets will increase by 66% over the next five years, according to projections from IWSR.

Ecommerce has broken into markets that barely knew it existed pre-pandemic - and forcasts for the alcohholic drinks sector are very positive. Martin Green reports.

The beer, wine and spirits category remained the star performer in the UK retail sector as it enjoyed 17% growth in the four weeks to October 3.

The UK’s Chancellor of the Exchequer has again hit alcoholic drinks with a 2% above inflation price rise on beer, wines and spirits. 10% going on cider

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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